Through its customer-centric strategy, China Life continues to enhance its customer service quality by upholding “fairness, empathy and treating others we would ourselves.” In the first “Taiwan Best Customer Center Award,” the organizer adopts the mystery-shopper approach to assess the quality of the financial service sector. China Life won the silver prize of the life insurance category for the Company’s rich and clear information on its official website, speedy response of messages, as well as user-friendly self-service functions. In addition, at the “2022 The Best Service In Taiwan Award,” China Life won the silver prize too, making the Company the only life insurer to win both prizes acknowledging customer service perfomance. It is a testament to China Life’s committment in listening to customers’ feedback and seeking continuous improvements. From product planning to service optimization, China Life is dedicated to satisfying customers’needs, offering caring and sensible insurance experience to its customers.
