KGI Life Honored with "Financial Services Awards—Senior Friendly Award"

Jun 18, 2025

KGI Life has proudly received the "2025 Financial Services Awards—Senior Friendly Award" from Want Want China Times Media Group, showcasing its significant strides in senior financial services and commitment to elder needs. Guided by its "We Share We Link" spirit and "fairness and empathy" service philosophy, KGI Life pioneered policy terms visualization and plain language guides, using easy-to-understand graphics and layman's terms to simplify complex insurance content and lower comprehension barriers. This positions KGI Life as an industry leader in accessible senior services.

KGI Life continuously focuses on the needs of the elderly, establishing the "KGI Life Insurance Plain Language Dictionary" to rephrase specialized terms into everyday language. Additionally, recognizing the preference of seniors and visually impaired individuals for audio, KGI Life launched the "Read for Happiness" service, providing real-person audio guidance and adjustable font sizes for effortless reading.

In an era of national anti-fraud efforts, KGI Life is the first insurer to integrate "Senior Customer Friendly Service Guidelines" into its anti-fraud guidelines. The Company actively trains anti-fraud personnel and has implemented comprehensive over-the-counter anti-fraud SOPs. These proactive measures have successfully intercepted numerous potential scam attempts, safeguarding millions in assets for elderly policyholders, an achievement recognized multiple times by the National Police Agency. KGI Life remains dedicated to strengthening its anti-fraud mechanisms to protect customer property and become the most recommended and trustworthy life insurance company.

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