Over the years, numerous frauds have taken place everywhere, and the techniques of scammers have evolved to new levels. Helping the seniors equip with anti-fraud know-how has again drawn attentions from all sectors of society at Senior Citizens’ Day. To protect senior citizens’ rights and benefits, China Life adopted three-pronged approaches. First, the Company established a designated website to distribute financial literacy education for the elderly and made use of social network and platforms to extend the reach of this website. Second, the Company’s customer service centers worked with relevant agencies for the elderly or the disadvantaged to give out easily readable brochures of financial security. Last, China Life took the initiative to organize education campaigns on anti-fraud for the elderly in remote areas, in the hope of distributing correct financial know-how to narrow the urban-rural gap, and can become a solid force in safeguarding senior citizens’ penions during their retirement years.
