China Life upholds “customer-centricity” and has continued to innovate its services. We bring fresh insurance experience by leveraging digital services, insurance planning and talent cultivation. China Life’s achievements stood out among 40 peers and was a big winner in 2023 Insurance Excellence Awards held by Excellence magazine. Winners of the 2023 Insurance Excellence Awards were determined by online voting and expert evaluation. China Life received four recognitions: Excellent Talent Cultivation, Excellent Digital Innovation, Excellent Product Innovation, and Excellent Digital Finance.
China Life has been actively promoting agency channel transformation. China Life aims to empower the next generation by recruiting, selecting, retaining, and promoting talents. AI-powered digital training tools allow agents to be trained more efficiently. Because of this training method, agents are able to learn and deliver professional services to policyholders. More and more people are concerned about long-term care issue. We take a walk in customer’s shoes and expand the coverage of long-term care insurance. In that way, policyholders can still enjoy a life with dignity despite their care demand. Facing current social trends, China Life continues customer-centric strategy and stays entrepreneurial in digital transformation. China Life’s i-Life APP integrates insurance services into policyholders’ everyday life. This is the tool that helps customers manage their insurance portfolio, bringing fresh insurance experiences.
China Life keeps abreast with social trends and is committed to sustainable development. We will continue to cultivate talents and launch digital transformation, providing heart-warming and quality services to set a new paradigm in the industry. The goal is to be the most recommended and trustworthy life insurance company.
