“We strive to do better for our customers!” Adopting a customer-centric approach, China Life’s highest operating principle revolves around creating the best experience for customers. We actively observe their needs and implement technological innovations that improve platform experience. Through three main service models, we integrate on-line/offline services to actively address customers’ needs, continuing to offer heart-warming customer experiences. Winning the trust of customers, China life receives recognition from “2023 CSEA – Best Customer Experience Enterprise Award”, known as the Golden Horse Award in the field of customer service, and is the only life insurer under this award category.
2023 marks the 7th CSEA awards. The Taiwan Contact Center Development Association (TCDDA) has formulated a judge panel consisting of senior professionals, as well as government and impartial institution representatives. With over 100 participating units, the panel selects enterprises and individuals with excellent customer service performance based on four main aspects of assessment: service experience, marketing experience, technology application and training management. This year, China Life offers premium interactive services, providing distinguished customer service experience, worthy of being acknowledged as an industry benchmark. Having received this recognition, China Life will continue to listen to its customers’ voice and refine its services, offering heart-warming customer service experiences, striving to become the “most trusted and recommended life insurance company”.
