“We listen intently, and rapidly respond to customers’ feedback by offering the right solutions.” As an industry leader, China Life has exceeded customers’ expectations in terms of customer experience thanks to its Net Promoter Score (NPS) feedback platform, innovative customer experience engineer team, and corporate service culture. According to last year’s survey conducted by an internationally-renowned market research company that worked with multinationals like Apple, Google, Nike, etc., China Life’s NPS performance ranking improved from 5th to 1st for the year of 2022. Higher NPS means that customers are more likely to recommend China Life to family and friends.
China Life continues to use innovative approaches to drive service culture transformation, and for four consecutive years, the Company was recognized for its execellence in the “Treating Customers Fairly Principles Evaluation.” It is one of the few insurers within the industry to receive “Excellence” in evaluation every year. Whether its product planning or service optimization, China Life embraces feedback and seeks improvements to satisfy the diverse needs of its customers, working its way toward becoming “the most recommended and trustworthy insurance company.”
