KGI Life Releases New Corporate Value Proposition

Dec 20, 2023

On January 1, 2024, China Life will be officially renamed as KGI Life. Prior to Christmas holiday, the Company held the “KGI Life Renaming Ceremony”, hosted by Su-Kuo Huang, Chairman of CDF and KGI Life. At the ceremony, Chairman Huang announced KGI Life’s new corporate value proposition:  “Committed to Your Prosperity”, and introduced the new mascot, “KGI Ah Fu”. In addition, the Maria Youth Drum Band from the Maria Social Welfare Foundation was invited to kick off the ceremony with their magnificent performance.

In his remarks at the ceremony, Chairman Huang announced 2024 as Year 1 of KGI Life. All rights and obligation of customers’ policies will remain unchanged. In the future, KGI Life will continue to enhance protection, brand rebuilding, service upgrade and social participation. The goal is to build comprehensive and integrated financial solution, providing customers with diverse and one-stop financial products and services, so as to materialize its value proposition. 

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